San Francisco Mortgage Lender

In this age of the Internet, finding a good mortgage lender in your area involves doing some careful searching online. The key is to know how to search in a way that will give you reasonably objective information. For example, you need to avoid using a search term as simple as “mortgage lender” plus the name of the city you live in, since that will give you a list of companies whose rank in the results will have very little to do with how good they are. Then if you go to the company websites, you will be reading their ad copy, which will always say that that particular company is absolutely wonderful.

In order to find customer reviews and other data that is less biased, you need to include words like “reviews”, “rankings” and “comparisons” in your search. Another thing you need to do is ignore the “sponsored” results, which are typically found above or to the right side of the “natural” results. Moreover, you should look at a multiple reviews from a variety of different websites, since some reviewers will like a particular company more than others do. On your search results list, pay attention to the web addresses of the results, since they often reveal that a website offering supposedly objective information is owned by a particular mortgage lending company. One good site for independent reviews is yelp.com, and another is smarthippo.com. Yelp.com

If you apply these techniques in searching for a San Francisco mortgage lender, you will come up with many companies that get generally good reviews. These companies include RMC Vanguard Mortgage Corporation, Bank of America, Chase Home Finance, Guarantee Mortgage, and Wells Fargo Private Mortgage Banking. You will also find many mortgage brokers, who are people who find the best loans for you for a fee. Well reviewed brokers include Phillip Cannon and Patty Souza. Read at least ten reviews of each company or person before making a choice, and make sure they are actually based in San Francisco. For example, Guarantee Mortgage is located at 601 Van Ness Ave, Suite P in San Francisco, and Phillip Morris is at 636 4th St. There you have two reputable companies found by using the above mentioned methods.